So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at Wright Construction.
What is it?
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
What does GDPR mean for small businesses?
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at Wright Construction we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
How this impacts Wright Construction
Our website is very much customer orientated, and so it’s a very significant asset to our business. We try to supply our audience with as much useful information as possible, so that they can find exactly what they’re looking for and then if they like what they see and think our services could be of value to them, they are able to get in touch with us for help. So, to tell you more about the site, we have a full page of background information about Wright Construction as a business, as well as a full listing of our work covered and a break down of the services we provide, plus a gallery of images and a page of testimonials so that people can see first hand the work we do and hear from some of the customers we’ve worked with in the past to ensure that we are exactly what they’re looking for.
So, if a new or existing customer visits our website and wants to know a bit more or get in touch with us for some help or to do a job for them, they can visit our contact page, where they are able to get in touch with us directly via phone or email, or alternatively, leave a message with their personal details for us to then get back to them. Because of this, it is essential that the site is fully compliant with GDPR so that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes and that it is not used or shared without prior consent.
We hope this information has been useful for you. If you think our services are right for you and you are seeking help, don’t hesitate to get in touch with us on our contact page!